Job Title: Social Media and Influencer Program Manager
Location: Orange County, CA HQ (With travel as needed across our 9-state market)
Company: SVJ Brands/Sauce Essentials
About Sauce Essentials: Sauce Essentials is a leading cannabis brand, operating in 8
states, with a mission to provide premium cannabis products that elevate the consumer
experience. We pride ourselves on delivering the best in class, high-quality products
that resonate with our customers. As we continue to grow, we are seeking a dynamic
Social Media and Influencer Program Manager to lead our social media strategy and
influencer initiatives.
Position Overview: The Social Media and Influencer Program Manager will be
responsible for developing and executing a comprehensive social media strategy that
aligns with Sauce Essentials' brand objectives. This role requires a creative and
strategic thinker who can navigate the complexities of the cannabis industry’s regulatory
environment while building a robust and engaged social media presence. The ideal
candidate will have a proven track record in content creation, influencer management
(both paid and unpaid), and will be skilled in fostering relationships with influencers to
amplify our brand.
Key Responsibilities:
1. Social Media Strategy:
o Develop and implement a strategic social media plan that aligns with
Sauce Essentials’ brand goals and drives engagement across all social
platforms.
o Monitor trends in social media, cannabis industry regulations, and
influencer marketing to keep Sauce Essentials ahead of the curve.
o Manage and optimize social media campaigns, ensuring they are
compliant with industry regulations and resonate with our target audience.
2. Content Creation & Management:
o Lead the creation of engaging content, including in-house photo shoots,
event coverage, user-generated content, and other media that reflect the
brand’s ethos.
o Coordinate and oversee all content production, ensuring consistency in
brand voice, quality, and messaging across all platforms.
o Work closely with the creative team to ensure content is visually appealing
and on-brand.
3. Influencer Program Management:
o Build and manage a robust network of influencers, both paid and unpaid,
who align with Sauce Essentials’ brand values.
o Develop influencer marketing strategies that amplify our reach beyond
owned social platforms, increasing brand visibility and consumer
engagement.
o Cultivate relationships with influencers, negotiating partnerships, and
managing influencer contracts to ensure clear expectations and deliverables.
4. Analytics & Reporting:
o Track, analyze, and report on key metrics for social media performance
and influencer campaigns, providing insights and recommendations for
continuous improvement.
o Utilize data to optimize content, adjust strategies, and report on ROI for
social media and influencer initiatives.
5. Regulatory Compliance:
o Stay informed about cannabis industry regulations across all states where
Sauce Essentials operates, ensuring all social media and influencer
activities comply with local laws.
o Work closely with the legal team to vet content and influencer partnerships
to mitigate risk.
6. Community Engagement:
o Actively engage with Sauce Essentials’ social media community,
responding to comments, messages, and fostering a positive online
presence.
o Organize and oversee events, both virtual and in-person, to boost
community engagement and brand loyalty.
7. Collaboration:
o Work cross-functionally with marketing, sales, product, and legal teams to
ensure social media efforts align with overall business objectives.
o Coordinate with external agencies and freelancers as needed to support
content creation and influencer initiatives.
Qualifications:
Experience:
o 8+ years of experience in social media management, content creation,
and influencer marketing, preferably within the cannabis industry or a
highly regulated market.
o Proven track record of developing and executing successful social media
campaigns and influencer programs.
Skills:
o Strong understanding of social media platforms, algorithms, and best
practices.
o Exceptional content creation skills, including photography, videography,
and copywriting.
o Ability to manage multiple projects and deadlines in a fast-paced
environment.
o Excellent communication and relationship-building skills.
o Proficiency in social media management tools and analytics platforms.
Knowledge:
o In-depth knowledge of the cannabis industry and its regulations is highly
preferred.
o Understanding of consumer behavior in the cannabis market and the
ability to craft content that resonates with this audience.
Benefits:
...foster a diverse and inclusive environment of belonging. This year, weve been named as one of the best places to work by the humans rights campaign for the fourteenth consecutive year and have been included in the 2019 bloomberg gender-equality index for the second year...
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